What we do

WOOOBA offers the billions of global grassroots sports players a free Player Profile and Wallet (combined cryptocurrency and standard/fiat currency) that connects and rewards people for playing sports, helping anyone get into a more active, social sports life, focused sport by sport. Leading with basketball, then football/soccer and other sports, let’s help the world play more sport.

Meet Our Team



Head of Product, CEO

Dan is the founder of WOOOBA. Formerly a Divisional Director at Sony UK, he served as a Sony UK board member, growing his division along side a handful of fellow Sony board members, to €1.5 billion in revenue and 300 EMEA employees. He grew his own division to over €16M, €1m+ profit with 30 staff of mostly software/hardware engineers and sales engineers. From a VP in mobile applications development, to a music analytics CEO, he has over twenty six years of global technical service, sales & marketing in mobile/web design/development, analytics & electronics, as well as a lifelong passion for grassroots sports. From his home state of Colorado, to L.A., S.F., to Paris to Hong Kong, he loves helping people grow a better sports life.



Frank Zhang has served as Managing Director of Shinetech Europe Ltd since 2010. He is responsible for the operations of Shinetech Europe, including defining go-to-market and business strategy, business processes, technical vision, and ensuring advanced technology adoption.

Frank is a co-founder of Shinetech and has been with the company since 2001. He has been directly involved in both the management and technical aspects of many large projects. Frank also held the CTO position for 8 years and helped build the core IT system.

Prior to joining Shinetech, Frank served as the technology director at eNet Ltd, where he led an engineering team to design and develop the first mature e-commerce platform, as well as a cutting-edge content management system in China.

Frank is a Certified Scrum Master and a true believer of “Great software starts with great people.” He holds a BS degree in science from Beijing Institute of Technology. In addition to his laptop, Frank’s bag usually contains a badminton racquet. He is a very talented player and the founder of a badminton club with more than 250 members.


Head of Development, Lead Football

As a highly skilled senior Fullstack Developer, football player and IT Computer Professional, Mario is a deeply experienced Backend Developer using OOP PHP, HTML, JavaScript, CSS and popular MVCs like Symfony/Laravel and in-house frameworks. A true fullstack developer, he’s integrated numerous API’s from payments to marketing (Stripe, Campaign Monitor, Google Analytics…) always loving the challenge of a newly needed solution, applying eagerness to solve the problems that typically arise. Mario would appreciate, however, a pro football offer from Joel.


Lead UX Design/PM

Fluent in Mandarin and Japanese, with a Bachelor of Design/Industrial Design, Esme has come in from the freelancing world of North America to focus WOOOBA’s product design. An adept listener, illustrator and careful researcher, she respects client’s needs and requests to create engaging concepts, sketches and designs. She can produce anything from prints, 3D products (including soft products, wood-making and ceramic products), display designs to the most complex digital, communicating the brand identity and culture of any idea, event or brand she puts her mind to. She enjoys drawing and painting, as well as ceramic art.


Head of Marketing

Joel brings with him over 7 years of marketing experience, mainly in the digital sector. He started within the marketing and sales team at Arsenal FC, then went on to create his own sports management and marketing agency. He has relationships with Premier League clubs and academies, as well as global sporting brands; he now acts as WOOOBA's Head of Marketing. Massive Manchester United fan, and keen user of psychology in marketing concepts.


Sr. Full Stack Developer

Wesley has over 9 years of full stack software development and project management experience, his skills covering Vue.js, Angular2+, Java Script, PHP, .Node.js, NET and Dev Ops. As part of the China team, he still drives rapid, but clean coding for WOOOBA globally.


Marketing Exec

With a Master’s Marketing degree from Queen Mary University, London Angeliki has rich experience working in digital business focusing on sales, customer service, public relations and event management. She is also fluent in Greek, Italian and Spanish, helping WOOOBA be even more of a digital polyglot. She has plenty of passion and excitement, to fuel WOOOBA’s grassroots movement.


Head of Mobile

With 11 years’ experience on software development, from peer to peer property rental platforms to working in Japan for three years serving Toshiba and ``eService``, Clint works in Agile methodology and has a broad yet strong grasp on software design, development, process control and quality control. A true developer of innovation.


Head of Basketball

Tom enjoyed a professional basketball career, as a play making shooting guard in the NBA for both the Philadelphia 76ers and Washington Bullets, starting in 1984. Continuing his love of the game and the positive impact it has across people of all ages, his aim as an Advisor at WOOOBA in the UK, is to apply his deep knowledge of the game, as well as his coaching abilities, to the digital and technical goals of WOOOBA. He also coaches a school basketball team in London and referees at various the U14 and U16 basketball games.


Board Member, Non-Exec CTO

Russ Thornton is Chief Technology Officer at WorldRemit, the leading digital remittance company. As CTO, Russ leads the engineering team in developing and running world class technology at the core of WorldRemit’s business, as they specialise in fast, lower-cost digital money transfers around the world. Russ brings a vast amount of digital expertise, with more than 27 years’ experience delivering global IT solutions at leading companies Legal & General, Cofunds, McKinney Rogers and Corillian International. His most recent role was Chief Digital Officer for Aegon UK.

Specialties: IT Strategy & Architecture, Software Design and Development, Systems Architecture, Business Intelligence, System Integration


Board Advisor

Kevin is a veteran of the music and music tech world. After a 20 year career producing Grammy and Brit award artists and records he helped create AWAL (Artists Without A Label) - a ground-breaking digital music platform which was acquired by Kobalt Music Publishing in 2011. Later with his partners, launched Buzzdeck music analytics. Now, as CEO of a blockchain development firm, Kevin is a connector and an enabler to many global brands and businesses who are actively looking to Distributed Ledger Technology/blockchain for answers.


UXUI Designer, Developer

As a Swiss national, Kelly is fluent in English, French and Polish, but also some Italian. Balancing her BSc Digital Design at Brunel University, her user experience design and user interface developer skills add the luxury of extra talent and digital capacity at WOOOBA. She's enjoys each step of a design process, from sketching ideas on paper to the final prototyping. Design is her main interest be it illustration, rough sketches, graphics, web design, app design or photography.

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